The latest Power Life designs have been turning heads in our studios, and we couldn’t be more excited! What makes them even more special? They’re crafted by one of our very own Kansas City instructors. We sat down with Cyrena to learn more about her creative process. Check out the interview below—and keep an eye out for fresh designs coming your way soon!

Creative Process

Where do you find inspiration for designs that resonate with the Power Life brand?

• I love drawing inspiration from the studio’s core vibe of mindfulness, strength, and balance. I like to mix in organic shapes, on-trend graphics, and some playful, quirky lettering to bring that perfect blend of calm and energy. I’m always on the lookout for fresh, cool graphics from around the world—whether it’s bold patterns or unique global influences—that add some fun, creative flair. The goal is to create designs that feel grounded but also totally inspiring, while still staying true to the studio’s warm, welcoming, and inclusive vibe. It’s all about having fun with it and making something that feels as good as it looks!

Do you have a favorite type of design to work on, such as typography-based, graphic-heavy, or minimalistic styles?

• I’m all about typography, especially since hand lettering is my jam at my full-time job. I get to dive into creating fun, quirky lettering lockups that really vibe with Power Life’s energy. This is where I can really let loose, experiment, and put my own spin on things. It’s such a blast to bring my personality into the designs and have a little fun with it!

Challenges and Rewards

What has been the most challenging aspect of designing for a brand like Power Life?

• The biggest challenge is balancing creativity with staying true to Power Life’s core values. It’s about finding that sweet spot between pushing the design forward while keeping it grounded and aligned with the brand’s vibe. But that’s also what makes it fun—working within those boundaries to create something fresh and impactful.

• The most rewarding part is seeing my designs come to life in the Power Life community! It’s so cool to watch members rock my designs in class and across all our studios near and far. It feels so awesome to know my work is helping inspire and connect people—plus, it’s just fun seeing it out there in action!

Reflection and Growth

Can you share a favorite design you’ve created for Power Life and what made it special?

• Ugh, it’s impossible to pick just one! I love all the designs, but what really gets me excited is seeing the pieces that the members absolutely love to wear. There’s something so special about creating designs that they feel connected to and confident in—it’s all about what resonates with them and makes them feel good while they’re crushing it in class!

How has working with Power Life influenced your growth as a designer?

• Working with Power Life has been a total game changer! It’s pushed me to think bigger about how design can inspire and connect people. I’ve had a blast experimenting with new styles, especially in typography and hand lettering, and the collaborative vibe with Amy has helped me grow and stay flexible. It’s been such a fun journey!

What’s one piece of advice you’d give to aspiring designers looking to create for niche brands?

• A little bit of advice for aspiring designers…stay true to the brand’s core values while finding ways to bring your unique style to the table! Understand the audience, experiment, and don’t be afraid to take creative risks within the brand’s identity!

Looking Ahead

Are there any upcoming designs or projects for Power Life that you’re particularly excited about?

• Fun fits coming! Keep an eye out for the new designs dropping throughout the year!