Across our studios in Des Moines, Kansas City, Omaha, and Tulsa, Power Life runs on one standard: instructors who care as much about your attention as your effort, because that's where the real work happens — whether you're in yoga, Power Sculpt, Power Barre, Hot Pilates, or F.I.T. (See the full class list on our Classes page.)

That standard doesn't happen by accident. Every instructor at Power Life comes up through Elevate, our teacher training program, before they ever lead a class here. Good teaching isn't a bonus. It's the actual product. Learn more.

Power Life was started by husband and wife Adam and Steph Geneser — both Des Moines natives who moved away, built careers elsewhere, and eventually made their way back to Iowa to be closer to family. Once they were home, they wanted to build something rooted in community: a place people would actually show up to, get stronger, and get to know each other.

That idea held up. What started as one studio is now four markets and 500+ instructors, growing alongside the Genesers' own family — they have three kids today. The name comes from right in the middle of that: Adam and Steph landed on "Power Life" at the hospital, hours before the birth of their first son.

It's also why members end up describing it the way they do. You've got a place where you sleep and a place where you clock in — this is the third one. It's the one place where showing up tired, distracted, or completely off your game still counts as showing up. Instructors remember your name and what you're working on, and you watch yourself get stronger. Ask a longtime member what they do, and "I go to Power Life" might come out before "I do yoga" or "I lift." That's not an accident. For a lot of our members, this stops being a workout they fit into their week and starts being part of the week itself — as regular as home or work, and just as personal.