PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.powerlife.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.” Data in relation to credit card payments and reserving space in workshops and classes is processed by MindBody Online on a secure website linked to ours. MindBody Online has its own privacy policy and any information that you provide on their website will be subject to their privacy policy.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use your information for retargeting and remarketing purposes.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:

https://www.google.com/intl/en/policies/privacy/

You can also opt out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

CALIFORNIA PRIVACY RIGHTS AND NOTICE AT COLLECTION

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CPRA”), provides you with additional rights regarding your personal information.

Notice at Collection

We collect personal information for the purposes described in this Privacy Policy, including providing our services, processing transactions, communicating with customers, improving website functionality, analyzing website performance, marketing our products and services, and complying with legal obligations.

The categories of personal information we may collect include:

  • Identifiers (such as name, email address, phone number, IP address, and online identifiers)
  • Commercial information (such as purchase history and transaction records)
  • Internet or electronic network activity information (such as browsing history, interactions with our website, and cookie data)
  • Geolocation information derived from IP address
  • Payment and billing information
  • Any other information voluntarily submitted through our website, forms, or communications

We may disclose certain personal information to service providers, analytics providers, advertising partners, and other third parties as described in this Privacy Policy.

California Privacy Rights

California residents may have the right to:

  • Know the categories and specific pieces of personal information we collect, use, disclose, and share;
  • Request deletion of personal information, subject to legal exceptions;
  • Request correction of inaccurate personal information;
  • Opt out of the sale or sharing of personal information for cross-context behavioral advertising;
  • Limit the use and disclosure of sensitive personal information where applicable; and
  • Not be discriminated against for exercising privacy rights.

To exercise any of these rights, please submit a request through our Privacy Rights Request Form or contact us at info@powerlife.com.

We may verify your identity before processing certain requests.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by:

Facebook
https://www.facebook.com/settings/?tab=ads

Google
https://www.google.com/settings/ads/anonymous

Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

http://optout.aboutads.info/

COOKIES, TRACKING TECHNOLOGIES, AND ADVERTISING

We use cookies and similar tracking technologies to collect information about your use of our website and services.

We use the following categories of cookies:

  • Strictly Necessary Cookies – Required for website functionality, security, and operation.
  • Analytics Cookies – Used to understand how visitors interact with our website and improve performance.
  • Functional Cookies – Used to remember preferences and enhance user experience.
  • Advertising and Targeting Cookies – Used to measure advertising effectiveness and deliver personalized advertising.

You may manage your cookie preferences at any time through our Cookie Settings tool. Necessary cookies cannot be disabled because they are required for website operation.

LinkedIn Insight Tag and Advertising Technologies

We use LinkedIn cookies and the LinkedIn Insight Tag to measure advertising performance, understand visitor engagement, and deliver personalized advertising on LinkedIn.

LinkedIn may collect information including IP address, browser information, device characteristics, pages visited, timestamps, and referral URLs. LinkedIn may use this information to provide advertising and analytics services.

Under California law, our use of LinkedIn advertising technologies may constitute “sharing” personal information for cross-context behavioral advertising.

You may opt out of such sharing at any time by selecting “Do Not Sell or Share My Personal Information” or adjusting your advertising cookie preferences.

Opt Out of Sale or Sharing

We may share personal information with advertising and analytics partners for cross-context behavioral advertising purposes. California residents have the right to opt out of this sharing.

To exercise this right, click the “Do Not Sell or Share My Personal Information” link available on our website or adjust your Cookie Settings preferences.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHILDREN’S PRIVACY

Our website and services are not directed to children under the age of 16. We do not knowingly sell, share, or collect personal information from individuals under 16 years of age without legally required authorization.

If we become aware that we have collected personal information from a child under 16 in violation of applicable law, we will take reasonable steps to delete such information.

PRIVACY REQUESTS

To submit a request to access, correct, delete, or obtain information about your personal information, please contact us at info@powerlife.com or submit a request through our Privacy Rights Request Form.

We may require verification of your identity before processing certain requests. We will respond to verified requests within the timeframe required by applicable law.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@powerlife.com or by mail using the details provided below:

Power Life Holdings, LLC
5465 Mills Civic Parkway
West Des Moines, IA 50266
United States

Email: info@powerlife.com

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About Kirk: 

Kirk was working 80-hour weeks and wearing his shoulders as earrings when he found yoga in 2005. Forever the competitive athlete, he loved the physicality of yoga. When the spiritual and philosophical side of yoga were exposed to him, Kirk was hooked. Yoga provided him with what other activities couldn’t -- the ability to foster the benefits of practice both on and off of the mat. Yoga was something that Kirk could bring into all aspects of his life. 

Kirk knows that yoga can be intimidating, so he crafts a class that is playful and inviting, while still being challenging and safe. His creatively planned classes build strength and flexibility in your body and mind while establishing clarity, giving you more confidence to overcome obstacles in your life, and keeping you injury-free. His classes are themed with a message that is relatable and will inspire you to take it with you off your mat. Kirk has been teaching yoga since 2008 and lead his first teacher training in 2012. Where Kirk truly shines is in coaching, developing and bringing out the best in others.  

Kirk enjoys traveling (40+ countries to date!), snowboarding, and cherishes time with his wife and two daughters. 

About Christen: 

Christen Bakken’s yoga journey began in 1998 in a Bikram studio that provided a safe and secure place to practice. She saw the yoga mat as a place to remember her purpose and a place to play. As she continued her studies and began her journey to teaching in 2006, Christen infused yoga classes with devotion and the yoga mat became a place of personal transformation and healing. Her classes are filled with laughter, song, sweat, and usually heart openers. In 2013, Christen began training yoga teachers. This is the place where she finds the most joy - in community with folks looking to grow and be of greater service in their homes, on their mats, and in the world. Over the years, she has led trainings in Denver, the Midwest, Florida, and now abroad. She has trained in continuing education modules, 200-hour, 300-hour, and 500-hour programs. Beyond the mat, Christen is a passionate adventure seeker - she loves to bike, snowboard, and spend time with her husband and pups. She sees each day as a blessing and hopes to remind all who interact with her of this truth.  

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